When most people think of custom wheel options, they think of tricked out rims and hubcaps. But what about custom colors on your tires? Whitewall tires are still popular among some enthusiasts but Bridgestone is planning to expand tire options well beyond black and white.
With Bridgestone’s new tire printing technology, they can actually deliver tire sidewalls with whatever color, pattern, or design you want. Using super-durable, fade-resistant ink, Bridgestone plans to offer custom printing on tire sidewalls adding yet another custom option for drivers that want to style their wheels. The new tire printing options also presents a new canvas for advertisers who can now plaster names and brands on each tire and watch them spin into a blur.
The new design options are said to make for lighter, more fuel-efficient tires (compared to other forms of ink printing?). Whether custom tire printing will actually become popular among motorist will have to be determined once Bridgestone releases this new technology.