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Home > Blog > Brands > Denso Blog
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October 7th, 2011
The Origin And Development Of DENSO Iridium Power Spark Plugs

A long time ago, in a galaxy far, far away …  Kidding!  But seriously, about 50 million years ago a large asteroid made almost entirely of iridium crashed into the earth in the area that is now Mexico’s Yucatan Peninsula, near the town of Chicxulub.  The resulting dust cloud shut down photosynthesis and destroyed all life on earth that was larger than about 25 kg (including the dinosaurs), and deposited an iridium bearing clay layer around the globe. Iridium is not a rare metal, but the ability to use it in a manufacturing type environment is fairly unique.  The only products that utilize iridium currently are cellular telephones (Motorola), sunglasses (Oakley), and DENSO spark plugs.  The reason that iridium is not more commonly used ...

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August 31st, 2011
DENSO First Time Fit

DENSO First Time Fit products are manufactured and tested to ensure they meet all OEM specifications for flawless fit and function.  Each First Time Fit product is meticulously manufactured to exacting standards so that they fit perfectly the first time – with no modification.  Denso First Time Fit products include A/C compressors, starters, alternators, oxygen sensors, ignition wire sets, fuel pumps, cabin air filters, oil and air filters, wiper blades and more.  DENSO is always working to innovate new solutions for today’s rigorous automotive demands.  Not only are all DENSO aftermarket products manufactured to strict OEM specifications, but they also incorporate the most up-to-date upgrades.  Only an OE manufacturer has the connections and reso...

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