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Home > Blog > Performance > (Don’t) Look At This Invisible Mercedes! Blog
Kevin Butler

Kevin Butler

Serving up the latest and greatest news from APN.

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March 7th, 2012


(Don’t) Look At This Invisible Mercedes!

 

Have they invented the world’s first invisible car? This video of Mercedes’ new hydrogen powered F-Cell might make you think so, but it’s not actually the case.

That is, unless you consider environmental visibility, since the F-Cell boasts 0.0 environmental impact. As for the cloaking effect featured in the thumbnail above, that’s a clever stunt that Mercedes launched to promote their new vehicle that is “invisible” to the environment. To do it, the people at Mercedes equipped a vehicle with a series of cameras on one side and a shroud of LEDs on the other to display the camera view and create the illusion of transparency.

The project was taken on as a marketing tactic to create buzz and present the “invisibility” of the car as a metaphor for its non-existent environmental impact. The vehicle is powered by hydrogen fuel cells and, though fuel cell technology is still far too expensive for mass production, the accomplishment of a zero emissions is equally impressive as Mercedes’ creative way to promote that face.

An invisible car isn't something you see every day, and neither is one that runs on hydrogen – at least not yet. See more about the invisible Mercedes here.

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