Have you ever met anyone whose parallel parking skills reminded you of a game of pinball? Someone at Ford certainly did and it inspired a pretty outrageous way to advertise their new active park assist feature.
To let French drivers know about the new feature, Ford’s marketing team set up a billboard-sized digital display that mimicked the scoring display you might see on an old arcade pinball machine. The scoreboard was set up above a lone parallel parking space between two cars that actually lit up and let out pinball noises when bumped by careless French drivers as they attempted (poorly) to squeeze into the vacant space.
At the end of the video, a brand new Ford is awarded to the worse driver as designated by his exceptionally high parallel pinball score. The man gets in and is embarrassingly shown up as the car automatically parks itself with far greater success than if he had tried to help.
The video is good for a laugh (linked below) but it also holds a few important lessons: Poor driving will eventually be rewarded with free stuff, never try to park under a giant replica pinball display, and never let a French person park your car.