Picture a Ferrari, any Ferrari. Luxury, style, fast, sexy and red. These all come to mind. Color is an essential way to sell a vehicle, but Jim Parker, Head of Exterior Color & Trim Studio shares that it goes beyond that, “It’s about what colors best express the brand and product, while still being able to touch the broad taste spectrum of our consumer base.”
There are a lot of auto brands in the market with very distinctive color palettes. In the early 2000’s you may recall a lot of yellow Nissan XTerra’s on the road. It seems like that yellow fever (no relation to the disease) was passed down to Chevrolet’s Camaro, undoubtedly made popular by Michael Bay’s 2007 blockbuster Transformers. What both vehicles emulate with the color yellow is fun, adventure, and cool—great selling points for not only the vehicle itself but also great connotations for the overall brand.
So even though you’ll observe a sea of black, silver and white cars on the road, you’re bound to not only notice the red, yellow, and metallic colored vehicles, but might already know what brand or model it is based on that stand out color. (Source)