Mercedes has created an app to make you look just as good as the car you drive, specifically if you drive the new 2013 Mercedes SL. Seriously.
With the roadster’s sleek and sexy frame, the SL Bodywork app is a personalized fitness program aiming for drivers to feel and look good, whether they’re in or out of the car. The app is tailored for the typical Mercedes driver, mostly Type A personalities, allowing them to earn badges as fitness goals are reached as well as providing exclusive rewards to increase motivation.
In an effort to help SL owners look the part, the SL Bodywork app is just the first in a line of apps to make Mercedes vehicles more than a car but a “wellness oasis and fitness studio in one”. (Source)