On the road, what vehicle you’re driving is the only impression you can make on countless other drivers passing you by. You see a BMW and you think some corporate type, a Prius and you think of a dolphin saving tree hugger, a beat up used Civic… a starving college student? Often, consumers choose vehicles based on budget, mileage, style, and for some, one that fits they’re personality.
For example, consumers with an affinity for art and uniqueness could easily appreciate the customizable Scion xB. The Scion is funky, quiet and introspective—perfect for any moody hipster on their way to an open mic night at the local coffee spot. As for the “Mechanic” type personalities out there—those interested in how and why things work—tinkering away at a vehicle’s performance-enhancing bits is a given from the get go. The Nissan 370Z fits well with the tinkering type, aptly capable of being tuned to any owner’s delight.
And then there are the Performers, the show offs really, screaming for attention without doing figure eights in the parking lot. A Performer needs a car just as flashy as their personality; the Ford Mustang is completely gifted in catching the spotlight.
What does your car say about your personality?