For decades, car enthusiasts and average consumers have had a checklist when it comes to buying a car—brand, color, MPG—and newer technology like touch screen dashboards and the ability to sync your phone with a car have been generally welcomed. However, recent adverts from big brand name companies have been pushing other technological features as selling points for their vehicle—mainly components that work with social media.
Yes, it seems like social media has taken over our lives and is now it is taking over our vehicles. Not only a ruse to reach the more connected Generation X (because really, your mom’s aunt’s best friend’s daughter is on Facebook) social media capabilities has stepped forward as a key selling point for new vehicles ahead of safety and groundbreaking engine technology.
It seems only natural to produce such a capability for new cars but for some auto addicts, it’s a bit much. While it may seem that these social media capabilities are excessive, potential buyers should only see the feature as just that, another feature. These vehicles are not built around social media; so even though companies like BMW are currently focusing on how easy it is to connect to Facebook, it still doesn’t quite compare to the overall “Ultimate Driving Machine” it’s known for.