Long ago are the days when silver reigned as the color of choice for vehicles in the US. Maybe it’s because of its neutral nature, its practicality, or its popularity with other brands and products (I’m looking at you, Apple), but white is the new silver.
Let’s consider why the color white is the new trend—there are plenty of advantages, as well as some disadvantages, of owning a white vehicle.
If applied to the right cars, white just makes vehicles look better—the color actually highlights cars with angular lines like a Lamborghini Gallardo or a BMW Z4. However, the same hue on a larger vehicle can be a bit much, and read as bland, boring, and clinical.
A bit surprising, white cars actually do stand out. Among a sea of darker palettes, white vehicles have a better visibility on the road and have fewer accidents during poor weather conditions. Perhaps its visibility is also the same reason why white cars are often targets for grand theft auto.
It seems as though the biggest attraction to the color white is its luminance—its clean, simple character that attracts many. However, anybody who’s ever owned a white vehicle knows what a pain it is to keep that luminance clean.