Is there such a vehicle that’s gender specific? While some vehicles are notorious for pushing masculinity and power, Honda is embracing the more feminine side of the market—offering its popular Fit subcompact with specific designs for the ladies—branding the car as “She’s”.
Whether She’s encouraging stereotypes or reflecting them, it’s clear that Honda is aiming for a very specific target market. As the vehicle is only marketed in Japan (for now), girly girls around the world can swoon in delight (or potentially woe in cynicism) with the very gender specific design.
Not only is the exterior pink (with other options including black, white, or “eyeliner brown”) but so is the interior. She’s also features a special windshield glass that cuts 99% of ultraviolet rays to help combat wrinkles. Additionally, a “Plasmacluster” air conditioning system that Honda claims can improve a driver’s skin quality. Again, a bit stereotypical to include such features that focus on woman’s appearance, but maybe that’s what females in Japan are currently demanding. At least the automaker didn’t go as far as to design a make-up station for She’s.