The entertainment industry isn’t the only one utilizing childhood nostalgia to turn a profit—Chevrolet, perhaps the epitome of American muscle vehicles, is already in the works to produce the first full-size Hot Wheels car for sale.
Although there have been over 800 models and 11,000 variations of Hot Wheels cars that have been created since the sixties, the Chevrolet Camaro will be the first vehicle to drive on (and off) dealership in early 2013.
Everything about the design stays true to the Hot Wheels brand including vibrant, graphics-accented metallic paint schemes with red-lined wheels—details that any Hot Wheels enthusiastic would recognize and appreciate. The interior itself is trimmed with black leather with accents of red and black stitching. As for the Hot Wheels logo itself, Chevy is making sure that the Camaro highlights it rather than minimizing it—the flame decal logo is not only on the side of the vehicle but is also embroidered on the front seats.
So if you’ve been a fan of Hot Wheels for the past 50 years, the production of Chevy’s Hot Wheel Camaro could be you childhood dream come true. It’s exciting to think of what other toy cars from the past automobile makers will bring to life and actually sell—Mach 5 anyone?