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Home > Blog > Performance > Lexus' New Technology Revealed at CES Blog
Kevin Butler

Kevin Butler

Auto Parts Network

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January 15th, 2013


Lexus' New Technology Revealed at CES

It seems as if the automated car is becoming more and more inevitable. Automakers are taking the steps to ultimately produce a vehicle that is smart enough to operate itself. The biggest issue when it comes to automated vehicles for both automakers and consumer is exactly how safe it will be. What is the technology that will allow drivers to let go of the wheel and let the car drive itself?

This years’ CES (Consumer Electronics Show) proved to be the exhibition for such technology to be showcased. In particular, Lexus revealed a car that anticipates road danger. The luxury brand showed off its advanced active safety research vehicle (AASRV) which can spot potential road problems 500 feet away and even tell the difference between a red and green light. But as more and more similar technology is introduced to the public, what makes the AASRV different? 

Rather than completely take the autonomy route, Lexus is pushing for a more “holistic blend” of people, vehicles and the driving environment. Mark Templin, the general manager of the Lexus brand noted that “For Toyota and Lexus, a driverless car is just a part of the story. Our vision is a car equipped with an intelligent, always-attentive co-pilot whose skills contribute to safe driving.”  

Once the technology is further developed, how soon do you think people will become the co-pilot?

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