When a couple wants to purchase a vehicle, who’s the real decision maker? Most would perceive that men would have the last say and as it’s been recently surveyed (via national telephone inquiry) 72% of men do believe that yes, they are the ones who make the ultimate decision on what car to buy. Interestingly, the same survey revealed that 60% of women believe that they do. With a small marginal difference, the survey only proves that women are just as influential when it comes to car buying decisions.
There are plenty of factors when it comes to shopping for a new car and it’s been noted that each gender has different priorities when choosing their ride. Women are more concerned with safety features while men focus on horsepower—yet both sexes can easily fall for a car that they genuinely love.
As women are now more financially equal to men, it comes to no surprise that they would have just as much say as their counterpart when buying a car. Now the real question is how much their kids actually influence the car buying decision.