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Home > Blog > Performance > New Model Names From Geneva Blog
Kevin Butler

Kevin Butler

Auto Parts Network

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March 19th, 2013


New Model Names From Geneva

While some nameplates have lasted for decades (which you can read about here), it‘ll be a while before we can determine if newer nameplates will also stand the test of time. An automaker’s goal may not necessarily come up with the next iconic nameplate, but that would obviously be a bonus.  There were several standout names (good and bad) among the new models previewed at this year’s Geneva Motor Show.

A nameplate can say a lot of things about a car—whether it’s because the name alone provides enough intrigue or the actual meaning behind it explains a deeper connotation. One example would be the Lamborghini Veneno; Spanish for “poison” and the name of a historic fighting bull, Veneno creates the perfect of imagery of strong, powerful and maybe even a little dangerous—everything a Lamborghini owner would want out of their vehicle.

According to Subaru, their diesel hybrid concept Viziv is short for “vision for innovation.” Kudos on the word play and its palindrome feature but without that explanation Viziv doesn’t say much. A vehicle name that does get its point across is Kia’s pro_cee’d, but as you may have noticed is ridiculously spelled out.

What are some of your new favorite (or least favorite) names of models from the show? Comment below!

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