It was rumored that the late Steve Jobs was hoping to step into the automotive industry, but with his passing the assumed ‘iCar’ never did make it to fruition. However, at this year’s Shanghai Auto Show, Volkswagen unveiled the iBeetle, a sort of iCar.
While Volkswagen named this particular model with Apple’s signature ‘i’, the iBeetle isn’t exactly what any Apple fanatic had dreamed of. Other than a docking station for the smartphone located on the dashboard, the iBeetle also features built in iPhone integration systems—program displays of vehicle information, the ability to compare driving times and distance, and the standard use of apps for entertainment. In terms of innovation, which Apple (thank to Jobs) is known for, the iBeetle is lacking as many of its features thanks to the smartphone integration is already somewhat the norm for other models out there.
Volkswagen seems to have borrowed Apple’s (purposefully) limited color scheme of gray, white, and black. Due on dealer lots at the beginning of next year, it would be interesting to see if Apple’s usual fare of fandom can be translated into the automotive industry.