Despite the fact that the iCar from Apple never happening (you can see what could have been here), it seems like Apple still has an influence in the automotive industry. For a minute, think about Apple products, what comes to mind? Minimal, sleek, and white. We’ve covered how important color is when it comes to vehicles—it reflects the times and attitude of buyers and sellers alike. For the past decade, silver has been the dominant color among automakers (the shade is easily the best color to show off a car’s styling) and consumers. However, with Apple’s plethora of white products in the market, they’ve been able to take the pigment-less color into high-end, luxury territory.
Silver is out, white is in.
Although other colors such as light blue and even brown are gaining popularity, with the involuntary help of Apple, white is the new luxury. This comes as a surprise as BMW’s Designworks’ lead designer Sandy McGill states, “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
While many will scoff and point out that white is a high maintenance color on any vehicle, that is kind of the point of any luxurious item.