Checking Inventory For Your Order. Please Wait...

Log In

If you already have an account, log in.

Sign up for a Free Account

It's quick and easy.

Call Us (800) 480-8994

SHOP PARTSby department
  • Shop By Brand 600+ High Quality Brands
  • Shop By Category
    • Accessories
    • Auto Body
    • Car Care
    • Mobile Electronics
    • Performance
    • Replacement
    • Tires & Wheels
FIND PARTSthat fit your vehicle
Year
SELECT A YEAR
Make
SELECT MAKE
Model
SELECT MODEL
Submodel
SELECT SUBMODEL
Engine
SELECT ENGINE

MY GARAGE

 

Match products that fit your vehicle!

Choose a year for your vehicle.

  • Your Garage is Empty. Try Adding a Vehicle First.

Fechar

Vehicle added to your garage!

Come back to the garage to access and manage saved vehicles.

Home > Blog > Replacement > The Millennials Market Blog
Kevin Butler

Kevin Butler

Auto Parts Network

Product Image

April 2nd, 2013


The Millennials Market

As baby boomers are currently the biggest group in terms of buying power in vehicle sales—this particular generation spends the most for each of the cars they buy—automakers are taking notice for the arrival of a new group that not only outnumber the boomers but also demand different types of vehicles. The choice of vehicles for Generation Y (aka Millennials) have car manufacturers in a haze—although the younger generation represents about 40% of the nation’s potential car buying population, fewer and fewer Millennials are even considering to take part of the American car culture.

With a preference for tech friendly features and environmentally conscious machinery set in a luxurious space but at an affordable price, what seems like Gen Y’s high maintenance checklist is what automakers are trying to figure out. But as the price of luxury cars decreases, it wouldn’t be surprising for Millennials to purchase a luxury car as their first new vehicle.      

Some brands have already shifted their focus on the next generation. Noticing Gen Y’s preference for smaller vehicles, Audi has high expectations for the next-generation A3 sedan, creating a “third leg” for the brand.

0 Comments
There are no comments for this article. Be the first to comment below.
Submit a comment:
Enter your name and email to the right and submit a comment, or log in below.

Don't have an account? It's free!
.
*
* (we will not share or publish your email address)