A long time ago, in a galaxy far, far away … Kidding! But seriously, about 50 million years ago a large asteroid made almost entirely of iridium crashed into the earth in the area that is now Mexico’s Yucatan Peninsula, near the town of Chicxulub. The resulting dust cloud shut down photosynthesis and destroyed all life on earth that was larger than about 25 kg (including the dinosaurs), and deposited an iridium bearing clay layer around the globe. Iridium is not a rare metal, but the ability to use it in a manufacturing type environment is fairly unique. The only products that utilize iridium currently are cellular telephones (Motorola), sunglasses (Oakley), and DENSO spark plugs. The reason that iridium is not more commonly used ...
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DENSO First Time Fit products are manufactured and tested to ensure they meet all OEM specifications for flawless fit and function. Each First Time Fit product is meticulously manufactured to exacting standards so that they fit perfectly the first time – with no modification. Denso First Time Fit products include A/C compressors, starters, alternators, oxygen sensors, ignition wire sets, fuel pumps, cabin air filters, oil and air filters, wiper blades and more. DENSO is always working to innovate new solutions for today’s rigorous automotive demands. Not only are all DENSO aftermarket products manufactured to strict OEM specifications, but they also incorporate the most up-to-date upgrades. Only an OE manufacturer has the connections and reso...
Read MoreLargely known for their spark plugs, Denso began in 1949 as NippoDenso Co., Ltd., a Toyota company. In 1966 Denso expanded to the US with offices in Chicago, Los Angeles and Detroit. The Denso corporate philosophy is based on satisfied customers by delivery of quality products and services, company growth by anticipating changes in the market, environmental responsibility and corporate respect for individuals. In 2002 Denso achieved their goal of zero emissions at all 14 of their locations in Japan. The Denso Vision recognizes that drivers' needs differ by a wide margin in different areas and that they as a company need to anticipate these needs in order to continue to be a successful company into the future.
Quality is the foremost consideration at Denso and they believe in developing their human resources to allow their technology to advance. Denso is dedicated to the philosophy of mono-zukuri - the art of making things and carries this through into all aspects of their processes. They consider the entire vehicle when they are designing systems for that vehicle and the entire system when they are creating individual parts for that system.
Having achieved zero emissions at many of their facilities, Denso believes that an advanced automotive society can only work when they also design products that protect the planet and keep all the creatures that inhabit it safe, as well. Many Denso advances work towards stopping global warming. Denso believes that successful business growth can only be achieved by creating environmentally friendly products and incorporates that philosophy into their operations at all their facilities, involving all their employees in this process. This means educating employees on environmental technology and how to apply it at work.
