Proform has innovation and affordability at their core. Their goal is to provide real value by supplying their customers with high quality products at reasonable prices. They accomplish this not by compromising on quality, but by utilizing efficient global manufacturing. Proform has been in the high-performance aftermarket industry for the last 25 years and has accomplished many firsts in that time. They were first to make affordable and completely new (not rebuilt), starters, alternators, stock harmonic balancers and distributors popular. In 2010 they began manufacturing Ford Racing, Mustang and Cobra engine dress-up parts. There were many innovations in between. Proform is committed to continuing to supply their customers with top quality parts at affordable prices for many years to come!