Superchips is based in Sanford, Florida and leads the industry in automotive tuning for late model cars and trucks. Superchips was founded in 1983 in England and was an early innovator in the area of "clean hands" modifications, or tuning vehicles with computer controlled fuel-injection systems. Originally specializing in the British racing community with high-end solutions, Superchips ultimately began to cater to devotees world wide. Today Superchips produces and sells tens of thousands of hand-held programmers per year from its headquarters and all its products are made in the U.S.A. MSD Performance acquired Superchips in 2005. MSD Performance is made up of MSD Ignition, Superchips, Edge Products and Racepak. MSD Performance companies are some of the most respected names in automotive performance. MSD Performance products are used in many different areas including NASCAR, NHRA and IHRA drag racing, LORRS off-road racing, World of Outlaw sprint cars, etc. With the gifted employees of Superchips combined with the resources of MSD Performance you can be sure that Superchips will continue introducing innovative new products for the foreseeable future.

A tuner downloads new information to your vehicle's computer that will result in high performance tuning changes and then saves the original information. Tuners can also help you realize better fuel economy and the cost savings associated with that. The engineers at Superchips adjust all elements that can affect vehicle power: air/fuel ratio, fuel injector flow rates and spark timing. They can even tune shift characteristics of an automatic transmission for better acceleration and a more high performance feel to driving. The performance gains realized with tuning must be balanced against any detrimental effects such tuning might have on your vehicle that could result in parts failure. Superchips delivers performance gains across the whole driving range (not just at full throttle, for instance), so that you will experience performance gains however you use your vehicle. The Superchips hand-held units are easy to use and include additional features depending on which unit you purchase, including the ability to read and reset diagnostic trouble codes. Superchips tests all their products extensively using rear-wheel dyno testing to ensure the tuning will perform as expected in real world situations. The Superchips products are flexible and work with most popular performance parts such as cold-air intakes, more free-flowing exhaust systems and some aftermarket throttle bodies. In addition, Superchips provides free updates over the internet so you will always have the latest tuning information available.