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Largely known for their spark plugs, Denso began in 1949 as NippoDenso Co., Ltd., a Toyota company. In 1966 Denso expanded to the US with offices in Chicago, Los Angeles and Detroit. The Denso corporate philosophy is based on satisfied customers by delivery of quality products and services, company growth by anticipating changes in the market, environmental responsibility and corporate respect for individuals. In 2002 Denso achieved their goal of zero emissions at all 14 of their locations in Japan. The Denso Vision recognizes that drivers' needs differ by a wide margin in different areas and that they as a company need to anticipate these needs in order to continue to be a successful company into the future.

Quality is the foremost consideration at Denso and they believe in developing their human resources to allow their technology to advance. Denso is dedicated to the philosophy of mono-zukuri - the art of making things and carries this through into all aspects of their processes. They consider the entire vehicle when they are designing systems for that vehicle and the entire system when they are creating individual parts for that system.

Having achieved zero emissions at many of their facilities, Denso believes that an advanced automotive society can only work when they also design products that protect the planet and keep all the creatures that inhabit it sAFE, as well. Many Denso advances work towards stopping global warming. Denso believes that successful business growth can only be achieved by creating environmentally friendly products and incorporates that philosophy into their operations at all their facilities, involving all their employees in this process. This means educating employees on environmental technology and how to apply it at work.